Welcome to Juggernaut SEO – Module 1. This is the first in a series of coaching lessons presented by John Rhodes. This Module contains 4 ½ hours of information.
Due to the massive size and amount of information I am going to share a brief summary of this module.
What Juggernaut is not:
Not about technology
Not about tricks
Not about short term only
Not about PPC, buying media or paid traffic
What Juggernaut is.
Juggernaut is about people.
First let’s take a look at the greatest myth being spread about IM marketing today.
How many of you think that Google is a search engine company. Come on raise your hand if this is what you have been taught. I used to raise my hand at that statement.
Google is not a search engine company. Google is an advertising company. Their search engine is just a tool they use to make money for themselves and their stock holders.
Over on Google the corporate website you can find their mission statement:
“Google’s mission is to organize the
world’s information and make it
universally accessible and useful.”
Sounds impressive doesn’t it. What does that mean for us IM marketers. Remember Google is an advertising company and the are here to make $$$. The way I read the mission statement is:
“Google’s mission is to use their search engine to find the best content that people are searching for. And make the most amount of $$$ for themselves, stock holders and advertisers.”
The Juggernaut mission is to get Google to work for us. In this course you will learn how people think, why they think the way they do and all that other psychology behavior stuff.
Every week my inbox is flooded with someone the latest and greatest something or other that is guaranteed to trick Google into stuffing your bank account with $$$. Think about it, do you think you can trick Google. Over there at Google are 1000′s of Ph.D. computer geeks working 24/7 to stop these tricks. They may work for a short time but if this is your way of doing things you will forever be spending your hard earned money on the next shiny bling-bling.
As a Juggernaut you will be working with Google not against Google. You will understand how and why people do what they do. You will be helping Google fulfill their mission statement by providing the content their customers are looking for. This makes Google very happy and in return Google will reward us.
Let me leave you with this parting thought:
“A search engine will never click on one of you links, People click on your links”
Let’s get started Juggernaut SEO
Wishing You, The Best Of Success, Stan
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