Welcome to Juggernaut SEO – Module 4. This is the fourth in a series of coaching lessons presented by John Rhodes. This Module contains 4 1/2 hours of information.
Due to the massive size and amount of information I am going to share a brief summary of this module.
Module 4 drives deep into performance and promotion.
The first piece of performance is testing. “You are what you test. You are your data. You are y our research. You are what people say about you.”
Lesson: You never really know what works until you give the world a choice. Even the smallest testing can have a huge long term impact. Do what you can.
The second piece of performance is tracking or the analytics of your website.
Thank goodness there is a very easy tool to use to do this. It is called Google Analytics.
Here is some of what you will learn about your site:
I look at browsers (what tools they using?)
I look at connection speed (are my pages too bloated?)
I look at total visits and unique visitors (loyalists vs.1st timers?)
I look at average page views (are they clicking around my site?)
I look at Sources (how are they finding me?) Who’s linking to me? 
I look VERY closely at keywords (how are they searching to find me?)
I look very closely at the Page, Page views (unique and total)
I check the Average time on page!
I want to know if people are READING.
I look at average time on site (total)
Here are some Fun Tools for us geeks.
Check HTML (valid?) http://validator.w3.org/ and HTML Tidy: http://tidy.sourceforge.net/
Link Checker http://validator.w3.org/checklink/
RSS Validator http://validator.w3.org/feed/ and http://rss.scripting.com/
Next let’s take a quick look at promotion. Article Marketing.
Hint: Juggernaut JAM
There are 3 basic ways to approach article marketing Authority Dominator, Backlink “Spine Adjuster” and Lunatic Backlinks.
The Authority Dominator writes 50-100 articles on the same subject to become the go to guy for that subject.
The Backlink “Spine Adjuster” is when you write articles about the niche your website is built around. A word of caution: Don’t use the same keyword for your articles and your website. Your articles could end up ranking better than your site. OUCH!!!
Example: If your web site is about Electric Dog Polishers you would write your articles about the less specific keyword Dog Polishers. The idea here is to kick everybody elses butt not your own.
Lunatic Backlinks is when you write about anything and everything usually in the high traffic niches because the only thing you care about is backlinks.
Now for the really good stuff. Nuclear SEO Espionage and The SEO Ultra Connector(Secret Society)
You are just going to have to come on over to Juggernaut SEO and read it for yourself.
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